I Think I Need Marketing
Bonnie Taylor
Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.
Categorias: Finanzas
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Episodios anteriores
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39 - Marketing With a Cause: Understand Mission and Non-Profit MarketingThu, 11 Apr 2019
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38 - Video Marketing: Beyond Lights, Camera, Action!Thu, 04 Apr 2019
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37 - How to develop a professional marketing campaignThu, 28 Mar 2019
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36 - Driven by Data: Using Analytics to Improve Marketing's ROIThu, 21 Mar 2019
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35 - Digital Marketing: the rapidly changing tools in marketing todayThu, 14 Mar 2019
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34 - Becoming Number 1 in 10,000: Understanding AdvertisingThu, 07 Mar 2019
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33 - Socially connected: understanding social media marketingThu, 28 Feb 2019
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32 - How much spend is enough? Setting your marketing budgeThu, 21 Feb 2019
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31 - Spread the word: effectively communicating your marketing messageThu, 14 Feb 2019
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30 - Choosing the right marketing tools for your programThu, 07 Feb 2019
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29 - Branding beyond your logo: how to create a brand cultureThu, 31 Jan 2019
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28 - Winning the Marketplace Challenge: Gain Market Share and Grow!Thu, 24 Jan 2019
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27 - Marketing: Wielding the Power That's Influencing the WorldThu, 17 Jan 2019
